Old Lyme, CT
Rachel Postovoit, the owner of Greenhouse Beauty, approached us for the branding of her new beauty store. With her emphasis on green and healthy beauty products to differentiate her from other stores, we embraced her company name. Initial drafts used lots of leaves, flowers, and even literal greenhouses. The final logo mark has the arch of a greenhouse, paired with a leaf and backed by a bold green, which is a big departure from the pinks and skin tones most beauty stores choose.